Snapchat is now making it easier for anyone to create their own augmented reality filters for the platform. To make this happen, the company has launched Lens Studio, a desktop app that is available for both Windows and Mac platforms. The app comes with easy guidelines to create augmented reality filters.
What this Filter is
“Lens Studio” is a free desktop app for Mac and Windows with easy to use guides and tools that students, creatives, and developers alike can use to bring their creations to life. Whether you’re just starting to dabble in 2D animation or are a professional artist interested in creating your own experiences, Lens Studio makes sharing your creation with the world fast and fun!,” says the company blog post.
It has been mentioned that once the user is done creating a ‘Lens’ he/she will be given a special Snapcode which can be shared anywhere. Others can scan the code to unlock the ‘Lens’ made by the creator.
“With the launch of Lens Studio, we’re excited to make Lenses more accessible to creators, and experiences within Snapchat more personal and diverse.
We’ve seen how much more fun Geofilters have become since first inviting the community to create their own three years ago — and can’t wait to see what you build with Lens Studio!” added the post.
Snapchat recently revamped its app, separating the Chats and Stories from your friends with those ‘Stories’ coming from publishers. “The new Snapchat separates the social from the media. This means that the Chats and Stories from your friends are on the left side of Snapchat, and the Stories from publishers, creators, and the community are on the right,” said the firm.
The revamp also comes with a dynamic Friends page. The new Friends page is placed on the left side of the camera. It shows your friends based on the way you communicate with them.
To access the filters, simply take a photo with at least part of the sky visible and swipe to the left to watch the sky transform. The end result here is pretty cool as it can take any sky and turn it into a beautiful canvas. As you can see in the images above, the generic looking original image can be completely transformed.
Today’s update is the latest in Snap’s increasing focus on augmented reality. The company has been working to market itself more as a camera company than a simple social network. Over the past year, Snapchat has added things such as more advanced Lenses, animated Bitmoji, motion tracking stickers, and more.